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Confessions of an Advertising Man Paperback – January 1, 2012

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Management number 220021866 Release Date 2026/05/03 List Price US$8.31 Model Number 220021866
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A new edition of the timeless business classic featured on Mad Men—as fresh and relevant now as the day it was written "We admire people who work hard, who are objective and thorough. We detest office politicians, toadies, bullies, and pompous asses. We abhor ruthlessness. The way up our ladder is open to everybody. In promoting people to top jobs, we are influenced as much by their character as anything else."  —David Ogilvy David Ogilvy was considered the "father of advertising" and a creative genius by many of the biggest global brands. First published in 1963, this seminal book revolutionized the world of advertising and became a bible for the 1960s ad generation. It also became an international bestseller, translated into 14 languages. Fizzing with Ogilvy's pioneering ideas and inspirational philosophy, it covers not only advertising, but also people management, corporate ethics, and office politics, and forms an essential blueprint for good practice in business. Read more

ISBN10 9781904915379
ISBN13 978-1904915379
Edition REV ed.
Language English
Publisher Southbank Publishing
Dimensions 6 x 0.6 x 9.5 inches
Item Weight 2.31 pounds
Print length 192 pages
Publication date January 1, 2012

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